PPP: November 2012

In todays lesson we discussed uses for graphic design and how these can be categorised.

What is graphic design for?

Information design & Wayfinding

Publishing & Editorial

Branding & Identity

Product & Packaging

Retail & Promotional

Moreover, how to categorise design was also discussed.

How to categorise.

Genres

Concept

Audiences

Sectors

Functions

Form.

Following our class discussion of how to categorise work, we formed a list of different types of design and what they focus on when producing work.

Design Inspiration Blogs & Firms

http://www.fromupnorth.com/graphic-design-inspiration-495/

http://designdetox.com/

http://serialthriller.com/

http://nationalforest.com/#/

http://ilovedust.com/

http://ilovedust.com/blog/

Editorial design

Content, type, image, space and format

Editorial design is the creation and design of magazines, books, newspapers and any other editorial pieces. The designer will experiment with layout the of type and image, and consider such things as the readability of the page.

http://magculture.com/blog/

http://magazinewall.tumblr.com/

http://www.magspreads.net/

http://www.formfiftyfive.com/category/editorial/

http://www.designingmagazines.com/

http://abduzeedo.com/taste-editorial-design-inspiration

http://www.designyourway.net/blog/inspiration/showcase-of-31-fine-editorial-design-examples/

Examples of Editorial Design

Genre; Magazine.

Audience; Creative/artistic film fans.

content; Articles, reviews, illustrations typography.

Sectors; Public.

Format; Design driven film magazine.

http://magculture.com/blog/?paged=2

Genre; Magazine

Audience; People interested in current global events.

Content; Articles about current world issues. A mix of photography, in depth articles and illustration.

Sectors; Public

Format; Magazine front cover

http://magazinewall.tumblr.com/

Green Building & Design (Chicago, IL, USA)

Genre; Magazine.

Audience; Landscape architects.

Content; Articles and images regarding landscape gardening.

Sectors; Landscape gardeners

Format; Magazine front cover

http://magazinewall.tumblr.com/post/35145736841/green-building-design-chicago-il-usa

Genre; Magazine.

Audience; Creative/artistic film fans.

content; Articles, reviews, illustrations.

Sectors; Public

Format; Design driven film magazine.

http://magazinewall.tumblr.com/post/34581937129/little-white-lies-london-uk

Genre; Magazine.

Audience; adult.

Content; news, music, fashion, film and art.

Sectors; Public.

Format; magazine double page spread.

http://www.magspreads.net/2012/11/whos-jack-magazine-design-art-direction.html

Genre; News weeklies.

Audience; Adult/teen .

Content; News articles, photography, illustration.

Sectors; Public

Format; Front cover (Both)

http://www.magspreads.net/2012/11/topical-covers-new-york-newsweeklies.html

Genre; Magazine

Audience; Adult/Teen surfers

Content; Articles, typography, photography, illustration.

Sectors; Public

Format; Double page spread

http://www.formfiftyfive.com/2012/11/kook-3/

Genre; Magazine

Audience; Adult/Teen interested in Computer arts

Content; Articles, typography, photography, illustration.

Sectors; Public

Format; Double page spread

Genre; Magazine

Audience; Adults

Content; Articles, Typography photography

Sectors; Public

Format; Double page spread

http://abduzeedo.com/taste-editorial-design-inspiration

Book & Publishing design

Text, image, format – very formal

Book and publishing design is like editorial design but much more formal. Although more formal, creative flair can still be shown through experimentation with book covers and illustrations.

http://www.casualoptimist.com/

http://bookdesigners.com/blog

http://bookcoverarchive.com/

http://www.spd.org/

http://thebookdesignblog.com/

http://fontfeed.com/

Examples of book and publication design.

Genre; Book

Audience; Adults

Content; Interesting illustrated cover, novel.

format; book cover

http://www.casualoptimist.com/page/2/

Genre; Book

Audience; Readers

Content; Typographic cover, story

Sector; Public

Format; Book cover

http://www.casualoptimist.com/page/2/

Genre; Book.

Audience; Readers.

Content; Illustrative cover.

Sector; Public.

Format; Bookcover.

http://www.casualoptimist.com/page/2/

Genre; Book.

Audience; readers.

Content; Illustration, Story.

Sector; Public

Format; Book covers

http://bookdesigners.com/blog

Genre; Book.

Audience; Milk enthusiasts.

Content; Typographic cover

Sector; Public

Format; Book cover

http://bookcoverarchive.com/book/milk

Genre; Book

Audience; Readers

Content; Typographic book cover

Sector; Public

Format; Book cover.

http://bookcoverarchive.com/book/child_of_god

Genre; Book

Audience; People interested in tattoos.

Content; Photographic front cover, type.

Sector; Public

Format; Book front cover.

http://www.casualoptimist.com/page/3/

Genre; book.

Audience; Readers.

Content; Illustrative cover.

Sector; Public.

Function; Front cover.

http://www.casualoptimist.com/page/7/

Genre; book.

Audience; Readers.

Content; Illustrative cover.

Sector; Public.

Function; Front cover.

Genre; book, biography.

Audience; Readers interested in Nelson Mandela.

Content; Photographic cover, subtle type.

Sector; Public.

Function; Front cover.

http://bookcoverarchive.com/book/mandela

Genre; book.

Audience; Readers.

Content; Illustrative cover.

Sector; Public.

Function; Front cover.

http://bookcoverarchive.com/book/some_anatomies_of_melancholy

General publication

Annual reports, catalogues etc.

General Publications allow for more creative influence than book and publishing design as the body copy is not as extensive and there is more imagery involved. General publications consist products such as annual reports, catalogues and brochures, which can be very formal and boring without the influence of a graphic designer.
http://www.graphis.com/cfe/online/100bestannualreports2012/

http://dzineblog.com/2011/02/105-best-annual-report-design-inspiration.html

http://www.creativereview.co.uk/cr-blog/2012/august/zumtobel-annual-report-brighten-the-corners-kapoor

http://blog.thisiscatalogue.co.uk/

http://bloomwebdesign.net/myblog/2012/05/35-creative-examples-of-brochure-designs-for-inspiration/

http://www.andysowards.com/blog/2012/100-beautiful-most-creative-fresh-brochure-design-inspiration-best-so-far-of-2012/

Examples of General Publications.

Genre; Annual report.

Audience; Business men/women

Content; Typography, body copy

Sector; Private

Format; Double page spread

http://www.creativereview.co.uk/cr-blog/2012/august/zumtobel-annual-report-brighten-the-corners-kapoor

Genre; Annual report.

Audience; Business men/women

Content; Typography, body copy, infographics

Sector; Private

Format; Double page spread

http://www.graphis.com/cfe/online/100bestannualreports2012/?id=6392#

Genre; Annual report.

Audience; Business men/women

Content; Typography, body copy, infographics

Sector; Private

Format; Double page spread

http://www.graphis.com/cfe/online/100bestannualreports2012/?id=6592#

Genre; Annual report.

Audience; Business men/women

Content; Typography,Lots of colour, body copy, infographics

Sector; Private

Format; Double page spread

http://www.graphis.com/cfe/online/100bestannualreports2012/?id=6609#

Genre; Annual report.

Audience; Business men/women involved in oil.

Content; Typography,Lots of colour, body copy, infographics

Sector; Private

Format; Double page spread

http://www.graphis.com/cfe/online/100bestannualreports2012/?id=6667#

Genre; Annual report.

Audience; Business men/women involved American water supply.

Content; Typography, body copy, photography

Sector; Private

Format; Double page spread

http://www.graphis.com/cfe/online/100bestannualreports2012/?id=6818#

Genre; catalogue.

Audience; People interested in decking/joinery.

Content; Typography, body copy, photography

Sector; Public

Format; Double page spread

http://www.andysowards.com/blog/2012/100-beautiful-most-creative-fresh-brochure-design-inspiration-best-so-far-of-2012/

Genre; catalogue.

Audience; People interested in screws and fixings.

Content; Typography,photography

Sector; Public

Format; Page.

http://www.andysowards.com/blog/2012/100-beautiful-most-creative-fresh-brochure-design-inspiration-best-so-far-of-2012/

Genre; catalogue.

Audience; People interested luxurious accomodation.

Content; Typography,photography

Sector; Public

Format; Double page spread.

http://www.andysowards.com/blog/2012/100-beautiful-most-creative-fresh-brochure-design-inspiration-best-so-far-of-2012/

Genre; Annual report

Audience; Buisness men/women.

Content; Typography, illustration.

Sector; Private

Format; Double page spread.

http://heydays.no/2010/anthonbnilsen/

Retail & promotion

Tags, bags, signage etc.

Retail and Promotion design can have a range of outcomes such as tags, bags, shop signage and advertisement campaigns. The outcomes can vary, but design is often categorized as retail and promotion when the work is produced for a retail business.

http://retaildesignblog.net/2012/11/29/henrys-dosenkuchen-promotion-packaging-by-anna-weist/

http://bestinpackaging.com/2012/02/15/february-packaging-innovations/

http://inspiredesignblog.co.uk/

http://www.designweek.co.uk/

http://brandd.wordpress.com/

http://blogof.francescomugnai.com/2009/10/40-creative-examples-of-self-promotion/

http://lovelypackage.com/

Examples of Retail and Promotion Design

Genre; Packaging.

Audience; Food enthusiasts.

Content; Typography, packaging design.

Format; Aesthetically appropriate box packaging.

http://retaildesignblog.net/2012/11/29/henrys-dosenkuchen-promotion-packaging-by-anna-weist/

Genre; Window typography.

Audience; Buisness men/women.

Content; Typography, illustration.

Sector; Public

Format; Front window display.

http://retaildesignblog.net/?s=promotion+

Genre; Typographic piece .

Audience; Carpark visitors.

Content; Typography.

Sector; Public.

Format; Painted typography.

http://inspiredesignblog.co.uk/

Genre; Shop signage.

Audience; Store visitors.

Content; Typography, signage.

Sector; Public.

Format; Painted typography.

http://inspiredesignblog.co.uk/page/2/

Genre; Window typography, store signage.

Audience; Public, shop visitors.

Content; Typography, signage.

Sector; Public.

Format; Front window display, in-store signage .

http://inspiredesignblog.co.uk/page/2/

Genre; Store typography.

Audience; Shop vistors .

Content; Typography.

Sector; Public.

Format; painted typography.

http://inspiredesignblog.co.uk/page/2/

Genre; Store typography.

Audience; Shop vistors .

Content; Typography.

Sector; Public.

Format; painted typography.

http://www.designweek.co.uk/news/2012-review-the-year-in-retail-design/3035769.article

Genre; Store typography.

Audience; Shop vistors .

Content; Typography.

Sector; Public.

Format; painted typography.

http://www.designweek.co.uk/news/2012-review-the-year-in-retail-design/3035769.article

Genre; Retail.

Audience; Shop vistors .

Content; Illusrtation.

Sector; Public.

Format; Aluminium can.

http://www.designweek.co.uk/whats-on/no-logo/3035814.article

Genre; Promotion.

Audience; Business' who need a designer

Content; Typography.

Sector; Private.

Format; various.

http://blogof.francescomugnai.com/2009/10/40-creative-examples-of-self-promotion/

Branding & Identity

Designs for multiple purposes and has multiple formats and outcomes.

Branding and identity are two different types of design which are often presented together as a body of work. Branding is the overall image created for the business/company, it should be consistent and reflect the company ethos. Identity on the other hand are the visual devices created, such as a logo, stationary, signage, packaging and any other forms of communication.

http://www.brandingidentitydesign.com/