Monday, 28 January 2013


10 things that you have learned about yourself as an individual and as learner.

  • The way I conduct my research has developed, I now collect research from a range of different sources, and understand the importance of primary and secondary research. I have made a template for a survey, so now every time I get a new brief I can quickly produce a survey to gather primary research. Gathering research from a wide range of sources enables me to get a better understanding of the topic and the audience associated. 

  • Taking detailed notes and then revising them when blogging helps me retain more information and get a greater understanding of the topic, such as in colour theory. When blogging what we had learnt in our design principles lesson my notes helped me remember key information, and formed the base for further research. 

  • By conducting on going, personal assessments I am able to further develop my work. Along with the crits and group assessments I have started conducting quick evaluations, that look at the functionality of work in regards to audience and theme. This helps me develop parts of my work to form a better outcome.

  • Working in groups has helped me develop my verbal communication skills. In the 'How to...' brief we worked in groups to produce an outcome. Due to conflicting ideas and tastes in design there were disagreements about certain design decisions. To overcome these we had to discuss the problems and conflicting ideas. I learned that in this sort of situation you have to be open minded to other peoples ideas, and work at combining the best aspects to form the outcome. I want to work in groups more often to help me develop my communication skill further, as in the professional work environment designers will often collaborate and work in groups when completing projects. 

  • Moreover, I have also learned the important of exploring different outcome variations in the design process. In recent projects I have been creating design sheets, with a title and blank templates. After scanning these in I printed numerous copies so I can quickly explore variations of my outcome. Working in this way has enabled me to explore all my ideas and develop specific aspects of my designs, resulting in a higher quality outcome.

  • Additionally, when evaluating past projects I mentioned that organizing my time more efficiently would help me  further develop my outcome. Therefore, in our last brief 'Research, Collect, Communicate - Product'   I created time management sheets. In these I listed tasks to complete each day, this helped me keep  my organised, and left me with more time to develop and print my design. There was a definite improvement, on a whole my project was more organised, and I had spare time at the end of the project to re-produce my outcome after there was problems with the stock it was initially printed on.

  • I believe that one of my weaknesses is writing. I spend a lot of time writing essays or text for projects as I struggle to form organised, flowing sentences. However, I have started creating plans to help me with the structure of what I am writing. When producing bulk text for my blog and projects I have started making organised notes of important points I want to cover, and other subject matter relevant to what I am writing about. Moreover, when writing my essay I created a detailed essay plan that listed points of importance, and organised the topics I wanted to cover. I will continue to create these plans as I have found it helps massively when writing.
  • Moreover, I have started immersing myself in the creative industry by  following blogs, studios, designers and illustrators. This helps me keep me up to date with the goings on in the industry and upcoming events. 

  • Moreover, another thing that I have learned about myself as a learner is the importance of keeping  'to-do lists' to keep myself organised. The course has various briefs running at the same time, meaning that there are various tasks for each brief that need completing. I find that it is easiest to write everything down on a to-do list and work my way through it, systematically crossing off each task. 

  • Finally, I have also learned that keeping on top of my blog is essential. The course requires us to blog constantly and in the first few weeks I didn't realise the importance of keeping my blog organised and up-to-date. Spending hours updating my blog made me realise the amount of time that should be spent blogging, I now blog on a daily basis to avoid falling behind again.

10 things that you have learned about yourself as a designer.

  • Recent projects such as 'Birth of a Font' and 'Alphabet Soup' have helped me get a greater understanding of typography and how it should be used. In the 'Birth of a Font' brief I enjoyed creating alphabets, as it made me think about the importance of having consistent elements running throughout a set of letters. Moreover, I have also started thinking about the relationship type has with its audience, and how this affects the choice of typeface when designing. I find a range of different styles of typography interesting, recently I have been looking at a lot of hand drawn typography and prints. Below are some examples of work that I find aesthetically engaging, the first is a print by graffiti artist 'Roids' and the second are typographic t-shirt designs by Alex Trochut. 

  • Moreover, creating a publication in the 'Research, Collect, Communicate - Product' brief helped me get a better understanding of layout within a publication. I experimented with mixing illustrations and typography to achieve a balanced page. I found that it was important to use limited visual elements and negative space to focus the audiences attention on the important information. Moreover, I also created a strong theme in the book by using consistent visual elements and shapes such as the circle, which reflected the space theme of the story. 

I enjoyed creating the publication and it has sparked my interest in publication and magazine design. Design firm 'National Forest' produce a range of printed publications which show a good use of layout and typography.

Moreover, I also find 'Huck' magazine really inspiring. They have strong consistent visual themes running throughout all there magazines and also experiment with page layout. Additionally,  the content of the magazine is also in my interest as they  feature articles on skateboarding and the lifestyle associated.

  • Additionally, for the 'Typogateaux' brief  I created some packaging for my cake.  The packaging served two main functions, to protect the cake and aesthetically engage the audience. After designing various outcomes I experimented with making various small scaled models which explored the functionality of each design. I found creating the packaging challenging as considerations had to be made regarding stock and production. After experimenting with producing packaging for my typogateaux  I want to further explore packaging design, and the different outcomes that can be produced, 'I Love Dust' is a design firm from London that specialize in packaging design among other things. I would love to work for a firm like this as their work is quite illustrative, and this is something that engages me as a designer.



  • I have produced packaging in three different briefs so far, the group 'How to..' brief, 'typogateaux' and the 'Xenu' brief. Before this I had relatively no experience with producing or designing packaging. However, completing all three briefs sparked my interest in packaging design. In my design process, I sketched out variations of possible net designs, from these I created an assortment of models. The models enabled me to test the functionality of each design, and asses which design is the strongest. After I discovered design mistakes when creating the models, I realized how important it is to use them in the design process. In future projects when creating packaging, I will always test the functionality of my design by creating a scale model of it.

  • Another thing that I have learned since starting the course is that I love producing printed outcomes. For me there is a certain quality achieved by printed outcomes that no other type of design outcome can match. Whether the product is digitally printed screen printed, the process of choosing the correct stock and printing the outcome holds massive interest to me as a designer. So far on the course I haven't screen printed, however this is something I hope to involve in future projects. Drew Millward is an illustrator from Leeds, I find his posters really inspirational as they show a good use of illustation and colour. Moreover, a lot of his work is screen printed and available for purchase.


  • The 'What is graphic design 1' task required us to collect examples of work that are interesting/inspiring. After reviewing the range of work I collected, I realised that the majority of the outcomes were illustrative, or had an illustrative influence. I know that graphic design pieces often use illustration as a way of aiding the communication of a piece. However, I am fascinated by illustration work by artists such as 'Drew Milward' 'Funeral French' and 'God machine' due to the style and detail that is achieved in each piece. Moreover, I believe another reason I like illustrators like the selection mentioned above could be because of their link to the skateboard industry that I grew up around.

  • Our most recent brief required us to create an outcome that communicated facts or data using infographics. We were briefly introduced to infographcis in the first 'How to...' brief we received in the first week of the course. However, in the 'Xenu' project my research into infographics was much more in-depth, enabling me to look at a range of different ways information can be displayed. I thoroughly enjoyed thinking about how I could present boring information in a visually engaging way, which is what sparked my interest in infographics. I have realised how useful they can be, as they are more engaging for an audience to view than blocks of text or data. The infographic below was created by 'Infogr8' a London based design company who specialise in visually presenting information and data. Their infographics use a mix of illustration and diagrams to visually communicate the inormation.

  • Moreover, in our most recent design principles sessions, we covered colour theory. We learned about Itten's colour wheel, and his seven colour contrasts. I had previously never learned anything about colour theory, so I was new to most of the information and rules Fred introduced us too. As I was interested in the topic, I retained a lot of the information taught in lesson. Despite this, I want to research further into colour theory as it is relevant to graphic design and can help improve my work.

  • Additionally, we have also recently completed software workshops, were we learned the basics of Adobe Photoshop, Illustrator and InDesign. The workshops worked as a quick introduction to each program. However, I already had past experience using the programs, so already knew quite a lot of what we got taught. Despite this, I still leaned a lot of new techniques, and ways of working that will make my life easier as a designer. It boosted my confidence knowing that I was on my way to knowing the programs well, but also reminded me of the substantial amount there is to learn. This has inspired me to complete online tutorials to help further improve my knowledge of the programs.

  • Finally, I have learned about the importance of advertising myself as a designer. Recent 'What is Graphic Design...' tasks have required me to research into a range of different designers and design agency's. I noticed that the best ones always had a range of really well presented portfolio websites, showcasing their strongest work. Therefore, I have stared creating my own accounts on websites such as 'Behance', 'Tumblr' and 'Cargo Collective'. Although I don't have much work I feel confident displaying on them, I have accounts set up and ready for when I produce work that is of a higher graphic standard.

Friday, 25 January 2013


This criticism was conducted differently to previous ones. Instead of reviewing each others work, we left it in studio 4 where Amber and Simon reviewed it. This enabled them to review how well our outcomes communicated their message free from our input. I received the following feedback.

  • Strong use of infographics, they are clear and communicate the information well.

  • I need to choose an appropriate stock, as the stock that is used caused the text to be illegible in places. 


  • Re-produce publication and print onto an appropriate stock. 

Tuesday, 15 January 2013


After presenting my ideas I received feedback from the group.


  • I could possibly present the story of Xenu along side my infographics. So I would compose illustrations of Xenu along side the graphs and charts displaying information.
  • I need to think about who I would send my outcome too, and create an appropriate mailing list. Distributing my outcome to the general public would mean collecting a range of addresses. I could research into sending my outcome to a company that would then redistribute the book.
  • I also need to consider how the design of the books contents reflect the information being displayed.