THEORY TO PRACTICE PRESENTATION & CRIT

PRESENTATION & FEEDBACK

On Tuesday 16th of april we presented our projects to a small group. The presentations recapped the concepts and showed how much progress we have made since the last critique. At the end of the presentation we were given feedback from members of the group and a tutor. Below are a few select slides from my presentation. 

Below are a selection of slides from my presentation.

FEEDBACK

1. Firstly, in my proposal I mentioned that the target audience was aimed at middle aged people who dislike street art. It was suggested that I re-think my target audience currently it is very focused. Moreover, the selected audience may not engage with and buy the book in the first place.  
2. Furthermore, when presenting my photographs I talked about how street art made me explore the city I was in. It was suggested that I should include some maps plotting the locations of public art on a map, this supports my books function and also enabled the audience to directly engage with the art form if they want to. 
3. Finally, I also talked about the content and focus of my article. It was made apparent that I had become slightly unfocused. The brief states that we explore a 'Brief History of' but in my article I have barely touched on the history of street art, or its development from graffiti. 

RESPONSES

1. I have now redefined my target audience as people who are misinformed about street art and its benefits to modern society. 
2. I will include maps plotting the location of street art pieces that I have photographed.
3. The article will be reworked.

THEORY INTO PRACTICE - PEER FEEDBACK

Today we participated in peer feedback sessions. First the group was divided in to two, then we each took turn to present our initial proposal, and research collected up to this point. After we finished presenting members of the group gave feedback which was noted down on our progress crit sheets. 

SUMMARY

• To improve my research I need to collect more secondary research regarding the content of my article. At this point in the project I have defined my target audience as middle aged people who would usually ignore street art, this has defined the content and form of my publication. Additionally, I also defined four points of focus that will be discussed in the article to help communicate the intended message. It was mentioned that to progress I need to further inform myself about these four points of focus.
• I should email street-artists and try to conduct a email based interview. This will enable me to define what street artists think about their work and its effect on society.  
• It was stated that my concept is strong, as I have defined my target audience and thought about what I want the publication to achieve.
• I should consider a personalised cover design that is relevant to the outcomes content.
• I mentioned in the crit that I considered printing my outcome on black stock, the group urged me to do this which got me thinking if it would be possible with the amount of time left before the module submission. 

ESSAY FEEDBACK

RESPONSES 

Be less specific in the introduction (reffering to the mention of El Lizzitskys work).

Possibly look at another academic reading to support points made throughout the essay.

Use Findley text to support points made in the second half of the essay (referring to points made about Hirst and Lizzitsky) .

Revise structure