Tuesday 11 December 2012

HOW TO EVALUATION





KEY NOTES


  • My design process could have explored more design variations.
  • Communication between the group was good, meaning decisions could be made easily.
  • When generating ideas people often had conflicting opinions due to different tastes in visual media, which caused some ideas to be ignored.
  • We could have improved our outcome by using more appropriate printing methods and by printing onto the correct stock.

Saturday 17 November 2012

MESSAGE AND DELIVERY - DISTRIBUTION CRIT


 Today, we had our critique for OUGD403 Message & Delivery – Distribution. I found this critique very helpful as it gave me required actions that I needed to complete to finish my project. Below are the feedback sheets.






The most important points that were made concerning my projects progression regarded producing my mailshot and adjusting my envelope dimensions. Up till this point in the project I had been focusing on the production of my poster and envelope. The envelope and poster hold the most importance need to be finished in time to be sent in the post. Moreover, they will form the content of the mail shot, therefore need to be produced to a high standard of visual quality.

It was also noted that my envelope dimensions were slightly off, when I researched into why this was I discovered that there was a slight re-sizing of the when sending to print. I overcame this by adjusting the print settings so this did not happen.

Tuesday 13 November 2012

STUDY TASK 4 - WHAT IS GRAPHIC DESIGN


In todays lesson we discussed uses for graphic design and how these can be categorised.


What is graphic design for?


Information design & Wayfinding
Publishing & Editorial
Branding & Identity
Product & Packaging
Retail & Promotional

Moreover, how to categorise design was also discussed.

How to categorise.


Genres
Concept
Audiences
Sectors
Functions
Form.

Following our class discussion of how to categorise work, we formed a list of different types of design and what they focus on when producing work.

Design Inspiration Blogs & Firms

http://www.fromupnorth.com/graphic-design-inspiration-495/

http://designdetox.com/

http://serialthriller.com/

http://nationalforest.com/#/

http://ilovedust.com/

http://ilovedust.com/blog/

Editorial design
Content, type, image, space and format

Editorial design is the creation and design of magazines, books, newspapers and any other editorial pieces. The designer will experiment with layout the of type and image, and consider such things as the readability of the page. 

http://magculture.com/blog/



http://magazinewall.tumblr.com/



http://www.magspreads.net/



http://www.formfiftyfive.com/category/editorial/



http://www.designingmagazines.com/



http://abduzeedo.com/taste-editorial-design-inspiration



http://www.designyourway.net/blog/inspiration/showcase-of-31-fine-editorial-design-examples/







Examples of Editorial Design

Genre; Magazine.
Audience; Creative/artistic film fans.  
content; Articles, reviews, illustrations typography.
Sectors; Public.
Format; Design driven film magazine.

Colors (Treviso, Italie / Italy)
Genre; Magazine
Audience; People interested in current global events.
Content; Articles about current world issues. A mix of photography, in depth articles and illustration.
Sectors; Public
Format; Magazine front cover

Green Building & Design (Chicago, IL, USA)
Genre; Magazine.
Audience; Landscape architects.
Content; Articles and images regarding landscape gardening.
Sectors; Landscape gardeners
Format; Magazine front cover 

Little White Lies (London, UK)
Genre; Magazine.
Audience; Creative/artistic film fans.  
content; Articles, reviews, illustrations.
Sectors; Public
Format; Design driven film magazine.

Genre; Magazine.
Audience; adult.
Content; news, music, fashion, film and art.
Sectors; Public.
Format; magazine double page spread.


Genre; News weeklies.
Audience; Adult/teen .
Content; News articles, photography, illustration.
Sectors; Public
Format; Front cover (Both)

Genre; Magazine
Audience; Adult/Teen surfers
Content; Articles, typography, photography, illustration.
Sectors; Public
Format; Double page spread

Genre; Magazine
Audience; Adult/Teen interested in Computer arts
Content; Articles, typography, photography, illustration.
Sectors; Public
Format; Double page spread


Editorial Design Inspiration
Genre; Magazine
Audience; Adults
Content; Articles, Typography photography
Sectors; Public
Format; Double page spread


Book & Publishing design
Text, image, format – very formal

Book and publishing design is like editorial design but much more formal. Although more formal, creative flair can still be shown through experimentation with book covers and illustrations.


http://www.casualoptimist.com/



http://bookdesigners.com/blog



http://bookcoverarchive.com/




http://www.spd.org/



http://thebookdesignblog.com/



http://fontfeed.com/



Examples of book and publication design.


Genre;  Book
Audience; Adults
Content; Interesting illustrated cover, novel.
format; book cover

Genre; Book
Audience; Readers
Content; Typographic cover, story
Sector; Public
Format; Book cover

Genre; Book.
Audience; Readers.
Content; Illustrative cover.
Sector; Public.
Format; Bookcover.

Genre; Book.
Audience; readers.
Content; Illustration, Story.
Sector; Public
Format; Book covers

Milk
Genre; Book.
Audience; Milk enthusiasts.
Content; Typographic cover
Sector; Public
Format; Book cover

Child of God
Genre; Book
Audience; Readers
Content; Typographic book cover
Sector; Public
Format; Book cover.

Genre; Book
Audience; People interested in tattoos.
Content; Photographic front cover, type.
Sector; Public
Format; Book front cover.

Genre; book.
Audience; Readers.
Content; Illustrative cover.
Sector; Public.
Function; Front cover.

The Colossus of Maroussi
Genre; book.
Audience; Readers.
Content; Illustrative cover.
Sector; Public.
Function; Front cover.

Mandela
Genre; book, biography.
Audience; Readers interested in Nelson Mandela.
Content; Photographic cover, subtle type.
Sector; Public.
Function; Front cover.

Some Anatomies of Melancholy
Genre; book.
Audience; Readers.
Content; Illustrative cover.
Sector; Public.
Function; Front cover.



General publication
Annual reports, catalogues etc.

General Publications allow for more creative influence than book and publishing design as the body copy is not as extensive and there is more imagery involved. General publications consist products such as annual reports, catalogues and brochures, which can be very formal and boring without the influence of a graphic designer. 
http://www.graphis.com/cfe/online/100bestannualreports2012/



http://dzineblog.com/2011/02/105-best-annual-report-design-inspiration.html



http://www.creativereview.co.uk/cr-blog/2012/august/zumtobel-annual-report-brighten-the-corners-kapoor



http://blog.thisiscatalogue.co.uk/



http://bloomwebdesign.net/myblog/2012/05/35-creative-examples-of-brochure-designs-for-inspiration/



http://www.andysowards.com/blog/2012/100-beautiful-most-creative-fresh-brochure-design-inspiration-best-so-far-of-2012/






Examples of General Publications.



Genre; Annual report.
Audience; Business men/women
Content; Typography, body copy
Sector; Private
Format; Double page spread

Genre; Annual report.
Audience; Business men/women
Content; Typography, body copy, infographics
Sector; Private
Format; Double page spread

Genre; Annual report.
Audience; Business men/women
Content; Typography, body copy, infographics
Sector; Private
Format; Double page spread

Genre; Annual report.
Audience; Business men/women
Content; Typography,Lots of colour, body copy, infographics
Sector; Private
Format; Double page spread

Genre; Annual report.
Audience; Business men/women involved in oil. 
Content; Typography,Lots of colour, body copy, infographics
Sector; Private
Format; Double page spread

Genre; Annual report.
Audience; Business men/women involved American water supply. 
Content; Typography, body copy, photography
Sector; Private
Format; Double page spread

Genre; catalogue.
Audience; People interested in decking/joinery. 
Content; Typography, body copy, photography
Sector; Public
Format; Double page spread

Genre; catalogue.
Audience; People interested in screws and fixings. 
Content; Typography,photography
Sector; Public
Format; Page.

Genre; catalogue.
Audience; People interested luxurious accomodation. 
Content; Typography,photography
Sector; Public
Format; Double page spread.


ABN Table of contents
Genre; Annual report
Audience; Buisness men/women. 
Content; Typography, illustration.
Sector; Private
Format; Double page spread.



Retail & promotion
Tags, bags, signage etc.

Retail and Promotion design can have a range of outcomes such as tags, bags, shop signage and advertisement campaigns. The outcomes can vary, but design is often categorized as retail and promotion when the work is produced for a retail business.  

http://retaildesignblog.net/2012/11/29/henrys-dosenkuchen-promotion-packaging-by-anna-weist/







http://inspiredesignblog.co.uk/



http://www.designweek.co.uk/



http://brandd.wordpress.com/



http://blogof.francescomugnai.com/2009/10/40-creative-examples-of-self-promotion/



http://lovelypackage.com/



Examples of Retail and Promotion Design 


Genre; Packaging.
Audience; Food enthusiasts. 
Content; Typography, packaging design.
Format; Aesthetically appropriate box packaging.



Genre; Window typography.
Audience; Buisness men/women. 
Content; Typography, illustration.
Sector; Public
Format; Front window display.



Genre; Typographic piece .
Audience; Carpark visitors. 
Content; Typography.
Sector; Public.
Format; Painted typography.


Genre; Shop signage.
Audience; Store visitors. 
Content; Typography, signage.
Sector; Public.
Format; Painted typography.




Genre; Window typography, store signage.
Audience; Public, shop visitors. 
Content; Typography, signage.
Sector; Public.
Format; Front window display, in-store signage .




Genre; Store typography.
Audience; Shop vistors . 
Content; Typography.
Sector; Public.
Format; painted typography.


Genre; Store typography.
Audience; Shop vistors . 
Content; Typography.
Sector; Public.
Format; painted typography.


Genre; Store typography.
Audience; Shop vistors . 
Content; Typography.
Sector; Public.
Format; painted typography.


Genre; Retail.
Audience; Shop vistors . 
Content; Illusrtation.
Sector; Public.
Format; Aluminium can.


Genre; Promotion.
Audience; Business' who need a designer 
Content; Typography.
Sector; Private.
Format; various.







Branding & Identity
Designs for multiple purposes and has multiple formats and outcomes.

Branding and identity are two different types of design which are often presented together as a body of work. Branding is the overall image created for the business/company, it should be consistent and reflect the company ethos. Identity on the other hand are the visual devices created, such as a logo, stationary, signage, packaging and any other forms of communication.

http://www.brandingidentitydesign.com/



http://blog.vigorbranding.com/



http://www.underconsideration.com/brandnew/



http://www.thedieline.com/



http://retaildesignblog.net/category/branding/




Examples of Branding and Identity

Genre; Branding and Identity.
Audience; Hotel visitors. 
Content;  Logo, typography.
Sector; Private.
Format; various.




Genre; Branding and Identity.
Audience; Restaurant visitors. 
Content;  Logo, typography.
Sector; Private.
Format; Menu, logo, badge, packaging.



Genre; Branding and identity.
Audience; Hotel Visitors.
Content; Typography, logo, photography.
Sector; Private.
Format; various.


Genre; Branding and identity.
Audience; Hudson made customers .
Content; Typography, logo.
Sector; Private.
Format; various.


Genre; Branding and identity.
Audience; Pet owners.
Content; Typography, logo.
Sector; Public.
Format; Mailshot, Business card, Flyer.


Genre; Branding and identity.
Audience; Consumers of coffee
Content; Typography, logo, illustration.
Sector; Public.
Format; Flyers, packaging

Genre; Branding and identity.
Audience; Restaurant visitors. 
Content; Typography, illustration.
Sector; Public.
Format; Menu.





Genre; Branding and identity.
Audience; Restaurant visitors. 
Content; Typography, illustration.
Sector; Public.
Format; logo, advertisements.


Genre; Branding and identity.
Audience; Restaurant visitors. 
Content; Typography, illustration logo.
Sector; Public.
Format; logo, packaging, signage.



Genre; Branding and identity.
Audience; consumers of tea. 
Content; Typography, logo.
Sector; Public.
Format; logo, packaging.