Today, while checking the YCN website I came across this genius advertising campaign for Depaul UK's Nightstop programme.
The campaign, created by Publicis London, aims to help change the perceptions and stereotypes surrounding young homeless people, inventively utilising the architecture of buildings to cleverly communicate how there are two sides to every story.
The campaign really speaks for itself, and delvers a powerful message in a way that will force people to reconsider their view of the homeless.
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