Monday, 9 March 2015


While shopping in Abu Bakar's today I came across a non-alcoholic malt beverage named 'Supermalt' with an absolutely fantastic label design.

The consistent simplicity of the design combined with the limited use of colours and bold, attention grabbing font made for a really successful label design that jumped off the shelf when compared to its competitors. 

Due to the use of the brown bottle and mustard yellow label design the product takes on a really retro feel, that could leave it looking outdated and undesirable. However, I believe this is one of the designs biggest successes, as standing out from the competition, and doing it well, is a hard feat to achieve in today's consumer markets.

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