Today, while the rest of the group members put the finishing touches to their individual campaign elements I started producing the presentation that will be pitched to the DBA members as part of the 'Dragons Den' style final critique.
To ensure that the presentation successfully introduces the brand identity and supporting campaign it is essential that it is structured in a way that tells the story of our Capital North proposal, this involves evidencing our inspirations, the various design decisions and the subsequent outcome.
Before creating the presentation I made a rough structure to help ensure all the relevant aspects are covered.
PRESENTATION - ROUGH STRUCTURE
- Introduce group members.
- Brand attributes - how did they influence campaign?
- Audience segmentation.
- Logo & variations.
- Identity aspects
- Colour scheme.
- Visual elements.
- Train, taxi & bus livery.
- Environmental applications.
- Additional applications.
Once I had developed a rough structure for the presentation I opened illustrator and started creating the individual slides. To make sure the presentation is inline with the rest of the campaign the same colour scheme and typefaces used as part of the brand identity were applied to the presentation.
The initial slides I created are displayed below;
While I was creating the presentation the other members of the group were finalising their contributions to the proposal. Once done, the final images and gif's of the work produced were given to me so I could integrate them into the presentation.
Sean was responsible for producing the posters and also created a moving gif and introductory logo for the presentation.
WORK PRODUCED -
- 4x Posters.
- Bus shelter digital advertisement gif.
- Capital North introduction video.
James was responsible for creating the design and digital mock-ups for the train, bus and taxi liveries.
Jane was responsible for creating the floor mural and physically producing the sculpture piece.
Finally, Jamie was responsible for creating the 'Capital North' newspaper publication with supporting digital and physical mock-ups. The digital mock-up will be displayed in the presentation with the physical version being used as a hand-out to review while we present.
After all of the individually produced work had been completed and sent to me I progressed with my task by adding it into the presentation.
Unfortunately, I was unable to complete the presentation on Friday, so took all of the individual files home to complete it over the weekend. Once completed, the finished presentation was sent to my group members so they could look through and write notes for the sections they will present.